I've eaten lunch, and can now concentrate.
Concentrate on this (which is making me wish I hadn't eaten lunch. But at least I ate a salad, not a ham roll or something...)
This has been keeping me entertained the past few days, and I am so curious as to what it actually is! If it's viral marketing it is certainly working wonders! But perhaps it is a weird monster/ decomposed dog/ nutria?
My favourite piece of reportage is this CNN feature
Yep. It definitely ISNT Mr Bigglesworth.
Everyone seems to be getting in on the action. Even this guy. What a talent.