Flo Rida's contribution to the track was clearly recorded in a booth somewhere in America, and although the press around the single makes a big deal about him shooting the clip in Melbourne earlier this year, he and Jess are never in the same shot.
Fortunately, the Battered Wife Syndrome narrative of the song neatly allows for his absence and her continued pining- “I keep comin' back (I keep runnin' back) And I keep runnin' back (I keep comin' back) And I keep comin, I keep runnin' back”, etc.
Flo Rida's rap is pretty interesting. He complains that girls are SO ANNOYING cos they have no self-respect, they're always wanting to take the guy back and give the relationship another chance, even if he's been cheatin'.
The video features Jess crooning on a balcony, and Flo shuffling around alone in a sparse hotel room, spliced back-to-back in a way that probably nurses Jess's delusion that she's, like, going out with him or something, while he's all “she can't...move...on”.
And she hasn't. Flo Rida is number 1 in Jess's Top Friends on MySpace (Jess is nowhere to be seen in his) and her bio employs one of the most embarrassing tactics ever, from the same journalistic family as NW's “A source close to the couple says...”
Here's what a source close to Jessica Mauboy has to say on how much Flo Rida likes Jessica Mauboy:
When today's hottest rapper is lost for words on hearing a new soulstress, she must be a future superstar. But it's an even bigger deal if that divette is Australian.
Flo Rida was stunned by Jessica Mauboy's crunk 'n' B hit 'Running Back'. "He couldn't believe it," Mauboy relates with a bashful laugh. "He was just like, 'What! She's an Australian artist? Where is she? What is she doing? Is she bringing out an album?' He was basically asking all the questions. He was really keen to know."
Anyway, don't worry Jess, STAY STRONG, you'll find someone else! Not only were you were a total doll on Idol, but you've gotten heaps skinny, AND you don't have dandruff!