Tuesday, June 10, 2008
Jona Bechtold. Kid Sister. Bradford Cox.
Sophie Kasakove (Care Bears on Fire). Morgan Quaintance. Santi White. Pharrell Williams.
The list goes on, but I thought those two images would be enough to make my point.
I am wearing a pair of navy Converse right now, and I think it'd be a safe guess to say everyone I know owns a pair (be them black, pink, blue, green...) The popularity and versatility of the Connie isn't something that needs to be argued. For me, a campaign like the above begs the question: How much is too much when it comes to celebrity endorsement?
As much as I love the artists featured, I think this campaign really cheapens the Converse brand. They've never needed to flaunt their 'cool' before so why start now? And why with so many artists? The line up reads like the who's who of indie cred right now. I mean, hello! Bradford Cox?! I love Converse. And so does everyone else, right? So why do they feel they need to 'celebrate' the brand by turning them into a gimmick endorsed by rich and famous Americans? If they really want to celebrate the brand, Converse reps should head into the clubs and photograph the people who wear them everyday and wear them to death. Without being paid to do so.