Saturday, January 17, 2009

Postcard from Aisle 6

Kellogg's has a new product on the market and it's a little bit delicious. I haven't been this excited about anything since Grain Waves. [Side note: are Grain Waves an Australian invention? I'd be pretty impressed and proud if so].

The casual observer might mistake Special K Advantage for a regular box of Special K, probably the exact marketing strategy Kellogg's had in mind. One loyal Special K customer (North Sydney office-working, Cue-wearing, Pilates-doing 34 y.o Woman) has already accidently brought a box home to her grumbling fiance (he used to eat Pop Tarts or last night's Pad Thai before moving in to their small but it has everything you need Neutral Bay flat).

Confusion aside, we were all pleasantly surprised to discover that Special K flakes + bran makes for a very happy union. It could and will be argued that Special K Advantage even tastes a bit like biscuit mixture! Pretty sure the Advantage is heaps of sugar.

What does MC Gaffy make of this new type of Special K?


Claire said...

What a fabulous endorsement. Watch your back, Georgie Parker!


Shag said...

Grain Waves are NZ, pretty sure. They have cheese flavour there? Gross.

Anonymous said...

I recently developed an addiction to Special K Advantage. On or about a month ago, you could not find a box of it anywhere. Not in Coles. Not in Woolworths. It had disappeared from every cereal aisle in town. I contacted Kelloggs to find out if it had been taken off the market. The polite customer service representative said that demand had unexpectedly outpaced supply. She assured me that the shelves of my local supermarket would be replenished soon enough. Two days later, Special K Advantage was back. Boxes full of it. I stocked up in preparation for the next shortage. Delicious!

neha said...

wow anon, you really just made me want to try the cereal!

sophie said...

Anonymous, I'm so glad we're on the same (grain)wave(s)length. Isn't it just DELICIOUS.

Elliot said...

Special K advantage... Must try it, sounds right up my aisle.

AWDC Org Comm said...

sophie will you STOP having such a lol brother

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