Saturday, January 17, 2009
Postcard from Aisle 6
Kellogg's has a new product on the market and it's a little bit delicious. I haven't been this excited about anything since Grain Waves. [Side note: are Grain Waves an Australian invention? I'd be pretty impressed and proud if so].
The casual observer might mistake Special K Advantage for a regular box of Special K, probably the exact marketing strategy Kellogg's had in mind. One loyal Special K customer (North Sydney office-working, Cue-wearing, Pilates-doing 34 y.o Woman) has already accidently brought a box home to her grumbling fiance (he used to eat Pop Tarts or last night's Pad Thai before moving in to their small but it has everything you need Neutral Bay flat).
Confusion aside, we were all pleasantly surprised to discover that Special K flakes + bran makes for a very happy union. It could and will be argued that Special K Advantage even tastes a bit like biscuit mixture! Pretty sure the Advantage is heaps of sugar.
What does MC Gaffy make of this new type of Special K?